STYX
Would you like to react to this message? Create an account in a few clicks or log in to continue.
STYX

This is a forum for Styx members
 
HomeLatest imagesSearchRegisterLog in

 

 Marketing mix

Go down 
AuthorMessage
tranthuongbn




Posts : 316
Join date : 2011-03-04

Marketing mix Empty
PostSubject: Marketing mix   Marketing mix Icon_minitimeThu Dec 01, 2011 4:44 pm

The term "marketing mix" was coined in 1953 by Neil Borden in his American Marketing Association presidential address. However, this was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of ingredients", who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried. The marketing mix (price, product, distribution, promotion) forms the entire promotional campaign. As stated in “Management of a Sales Force” by Rosann L. Spiro, Gregory A. Rich, and William J. Stanton, “when these are effectively blended, they form a marketing progr

Absolute Condos
christmas hampers
Back to top Go down
 
Marketing mix
Back to top 
Page 1 of 1
 Similar topics
-
» Marketing research
» Advanced Internet Marketing Company
» Advanced Internet Marketing Company
» Advanced Internet Marketing Company
» Smart Media, LLC Your New Media Marketing Solution

Permissions in this forum:You cannot reply to topics in this forum
STYX :: General (Public Area) :: Guild Affiliated :: Do you need access for the foum?-
Jump to: